As an e-commerce store, you earn all your money from the product pages. And I'm going to show you how to optimize them.
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Step # 1: Optimize your meta tags: Put the name of your product inside the title tag and include keywords. And for your meta description, be descriptive about what is the product and the benefits.
Step # 2: Optimize user metrics: if people bounce on the pages of your products, it will affect your search rankings.
Concentrate on the description of your product, images of high quality products and maybe even add a video.
If you have comments, show them as well as to which people qualify the product.
Step # 3: Optimize headers: headers make it easier to browse your product page, as well as to inform search engines of what your products are about.
Within their headings include keywords.
Step # 4: Include feature lists: When people search for products, they sometimes look for features in Google.
Be sure to remove the main features of each of the pages of your products.
Step # 5: Cross link: in the link of the product page to other relevant products. Cross-links ensure all your products are indexed, which helps with your search rankings.
Video credits to Neil Patel YouTube channel