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Hi everyone, I'm Neil Patel, and today, I'm going to share seven ways you can increase your e-commerce sales by more than 50%.
Tip # 1: focus on a single product.
You do not need to sell millions of products like Amazon to do it right.
I met a woman who makes high heels more comfortable selling templates.
She has a product, and that's it. Do you know how much she earns?
Well in the seven figures per year. You do not need many products to do it well.
If you are in Shopify, you can use Oberlo, and that will help you achieve it, so you do not have to worry about logistics.
If you are just making a product, your life becomes much easier. Focus on a product that resolves a point of pain.
# 2: Sell and sell more.
It's easier to get someone who bought you once to spend more money with you than to buy from other people.
If you are selling templates that make women's shoes comfortable and enjoyable, your additional product could be a pack of three instead of one.
That is an easy sale.
Doing simple things like that will increase the value of your life, which will open up more possibilities.
# 3: Advertising.
Advertising on Facebook and Google AdWords work extremely well in e-commerce marketing.
Facebook ads and Google ads are a great way to increase your e-commerce sales, and you, if you're not sure where to start with Facebook ads or Google ads, leave a comment below and I will answer We will send you comments on how to run the perfect Facebook ad campaign or a Google AdWords campaign.
# 4: Take advantage of subscriptions.
Make sure you offer subscription options. For example, if you are selling makeup or lipstick, people will be left without it. The question is when? So, why do not you give them an option so they can subscribe and get new makeup all the time?
If you are using Shopify, you can use a tool called Recharge to convert your product into a subscription.
# 5: Recover abandoned buyers.
In 2017, approximately 75.6% of shopping carts were abandoned.
Then, you need to make them come back and buy.
How do you do that?
Recovering abandonment solutions, such as collecting your emails.
When someone is buying from you, it is likely that you are collecting their name and email before displaying the credit card information.
You can do things like offers of intention of exit, using tools like Hello Bar, where it shows you an offer of exit saying: "Are you thinking of leaving?".
Put your name and email and I will send you a 10% discount coupon or a free shipping coupon.
# 6: Optimize your purchase process.
Baymard did a study on the payment pages.
They discovered that when companies optimize their payment pages, they gained an additional 260 billion, that's not millions, that's a billion with a B, extra dollars.
Do not forget to optimize your payment process.
The way to do it is by first eliminating the unnecessary fields.
Why would you ask someone your name, email and address several times?
That is unnecessary. Keep it simple.
The other way you can optimize your purchase process is through two steps.
# 7: Take advantage of a reference program.
If someone is buying from your e-commerce site, you probably know that other people have the same problem and need your solution.
Create a reference program, and you can do it through ReferralCandy.
You can do simple things like, get $ 20 when you refer someone who also registers and buys.
The key to a reference program is to encourage both the person giving the reference and the person who accepts the reference.
Follow these seven tips and you should generate at least 50 percent more in sales.
Leave a comment below and say, hey, here is my e-commerce store.
Which of these tips should you be using first?
I will respond by telling you what to do first, second, etc., so in that way, you will do the first ones that will create the greatest return on investment.
And I can not just tell everyone, hey, do it in this order, because it varies for each and every one of the e-commerce sites that exist.
But if you leave a comment, I'll be sure to give you a detailed answer that will help you grow faster.
Video credits to Neil Patel YouTube channel