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How to create Private Label Products
Answering Some Common Comments Questions
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What is bundling?
Bundling refers to packaging items together. Let’s take for example something like the fire starter. You can buy this for 0.20 cents and maybe sell it for a couple bucks right? Okay, well what if we now add a fire starter, a compass, a paracord bracelet and a folding credit card knife. All these items are very cheap. We could probably buy one of each for say $1. When we bundle these items together and call it a “Survival Pack” something along those lines we create added perceived value and can maybe get $16.95 for these 3 or 4 items which maybe cost us a buck and some change at most.
How does private labeling add value to a product?
Most people prefer buying brands as opposed to generic products. Sometimes it’s because the brand product is superior, while other times peole just like a fancy name on a box. Think about it, if your at a store and your looking to buy a HDMI cable. Are you going to buy the one in the clear plastic bag with no name that just says “HDMI Cable” or are you going to buy the one in the box called “Lightening Cable” that has diagrams showing how the connections are gold, its faster than other HDMI cables, etc. Most people will probably opt for the branded item. Same thing with most other products, people want a branded product more and will typically pay a couple extra bucks to get it.
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