In this video piece, Nick Leech, Group Marketing Director at 123-reg, explains what are the six most important mistakes that can damage your website.
The first is represented by bad grammar and misspellings. Therefore, make sure that the text that appears on your website is corrected and eliminates any related errors. It's an easy-to-approach aspect, just copy and paste the text into Word and treat the underlined elements.
The second thing to damage your website lies in poor readability. And this notion covers the size and flow of the text and the images and colors that accompany it. Keep in mind that the traffic on your website is made by visitors who use a desktop PC, a tablet or a mobile phone. Therefore, make sure that the text on your website is readable from any of these devices. Second, choose background colors and images that do not overwhelm the text. In terms of your flow, the content of your website must be spaced out and your ideas must be executed consistently and clearly. To test the fluency of your copy, simply read it and see if it stumbles or if it is easy to follow.
A third mistake to avoid for the sake of your website is the lack or having difficult to find calls to action. Depending on what you want the site visitors to follow when they reach the end of your web page, include a clear directive for the next step. Users expect them to direct them, therefore, to fulfill that expectation.
The absence of confidence signals represents the fourth inconvenience for any site. You can adjust & # 39; This inconvenience is easily presented by presenting on its website the logos of the organizations of which it is a member or signs of affiliations and accreditations. A customer testimonial or a map showing your office can be used as an alternative. Regardless of which of these you choose to employ, it will definitely help visitors to rely more on your business.
The fifth error that damages the results of your website due to broken links and bad navigation. When you integrate your website, verify that each and every link is functional and logical, taking the visitor to the place they expect to be taken.
Finally, the sixth damaging element comes from missing forms of lead capture or contact details. If users participate when they visit your website, they will surely want to contact you. Therefore, make sure this is possible by providing as many ways as you can to make this happen. Phone number, email address and physical address, Facebook and Twitter widgets are essential details that count and allow one to contact you, so do not forget to show them.
For more useful information on how to strengthen your online presence, stay tuned with 123-reg Swift 6!
Video credits to 123 Reg YouTube channel